Renmin University of China

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Program Description

The School of Journalism and Communication at RUC was formally established in 1985, modeled on the preceding Department of Journalism. The School has since developed into a nationally-acclaimed institution of teaching and research in journalism. It provides high-standard training of professionals. It serves as a think-tank for the country as a whole. It is renowned of producing theoretical innovations. It is also a major platform for academic exchange domestically and internationally. Over the past 50 years, more than 7000 students have graduated from the School and its preceding institution. Alumni have occupied leading roles in Chinese journalism. They include the authors of such reportages and commentaries as “Practice is the Sole Criterion for Verifying the Truth” and “Spring Everywhere Amid the Eastern Wind”, which are of fundamental importance in the history of Chinese journalism.

Since the beginning of China’s Seventh Five-Year-Plan period, of all the university-sector institutions of journalism in China, our School has undertaken the largest number of major research projects of the state and has received numerous awards of excellence. Some scholars and researchers from our school have been invited to serve as chief consultants of many national research projects. The National Research Center of Journalism and Social Development is based in our School. In the previous rounds of national academic assessment of major disciplines, the School has been persistently ranked number one for both journalism and communication programs. Currently, the School is undertaking the state-sponsored 211 Project and 985 Project. Both projects aim to strengthen university education and research of China through building the first class schools in various areas.

The 21st century is the age of information and communication, and journalism and communication play an increasingly prominent role in national and societal development. Entering the new century, RUC has aimed to develop itself into a university of world-renowned academic standards. In line with the planning of the University, The School of Journalism and Communication has accordingly worked out its own plan of developing itself into an institution of world-renowned standards in journalism and communication. The same spirit has also been embodied in the School’s development plan during the Tenth Five-Year-Plan period.

 

Participating Departments or Schools

  • School of Journalism and Communication

School Address

59 Zhongguancun Avenue, Haidian District
100872  Beijing
China

School Address - Chinese

北京市海淀区中关村大街59号
100872
China

School Email

School Telephone

86-10-62511009

School Fax

86-10-62514835

MEC Contact

Contact Name

Ni Ning 倪宁

Contact Telephone

86-10-82509680

Contact Email

Program Director(s)

  • Zhao Qizheng 赵启正

Program Faculty

Yu Guoming 喻国明, Xu Xiangdong 许向东, Cai Wen 蔡雯, Peng Lan 彭兰, Gao Gang 高钢, Chen Lidan 陈立丹, Chen Xuan 陈绚, Yang Baojun 杨保军, Chen Yang 陈阳, Fang Hanqi 方汉奇, Ding Hanqing 丁汉青, Gao Guiwu 高贵武, Kuang Wenbo 匡文波, Hu Baijing 胡百精, Liu Hailong 刘海龙, Lei Weizhen 雷蔚真, Li Xia 李霞, Ma Shaohua 马少华, Liu Hongzhen 刘洪珍, Ni Ning 倪宁, Sheng Xigui 盛希贵, Ren Yue 任悦, Sun Lijun 孙利军, Tu Guangjin 涂光晋, Wang Runze 王润泽, Xu Ying 许颖, Wang Fei 王菲, Wang Shuliang 王树良, Yang Gangyuan 杨钢元, Yin Qiang 殷强, Yu Dongdong 于东东, Zhang Zheng 张征, Zhang Fenghui 张锋辉, Zhang Jinxi 张金玺, Zhao Ze 赵赜, Zhao Yonghua 赵永华, Zhou Xiaopu 周小普, Zhou Yong 周勇, Zhong Xin 钟新, Zhou Jianming 周建明, Zhao Yunze赵云泽, Zheng Baowei 郑保卫, Weng Changshou 翁昌寿, Zhou Jun 周俊, Huang He 黄河, Han Xiaoning 韩晓宁, Yan Mei 颜梅, Chen Jijing 陈继静, Fang Jie 方洁
 

Other Details

Journalism

Foundation courses:
Introduction to Journalism, Introduction to Communication, History of Chinese Journalism and Communication, History of World Journalism and Communication, Ethics and Regulations in Journalism and Publishing, and Media Management.

Specialized courses:
News Reporting, News Writing, News Editing, News Commentaries, Photo Journalism, Introduction to Photography, Techniques of Photography, Photo Editing, Techniques of Photo Design, Introduction to Web Communication, Web Communication Practice, Webpage Design and Production, and Internet Management.

Broadcast Journalism

Foundation courses:
Introduction to Journalism, Introduction to Communication, History of Chinese Journalism and Communication, History of World Journalism and Communication, Ethics and Regulations in Journalism and Publishing, and Media Management.

Specialized courses:
Introduction to Radio and Television, News Gathering, Radio and Television Field Interviewing and Reporting, Television News Program Production, Radio and Television Program Design and Programming , Radio and Television Engineering, Videotaping, Documentary Production, Anchoring and Hosting, and Special Topics on Radio and Television.

Advertising

Foundation courses:
Introduction to Journalism, Introduction to Communication, History of Chinese Journalism and Communication, History of World Journalism and Communication, Ethics and Regulations in Journalism and Publishing, and Media Management.

Specialized courses:
Introduction to Advertisement, Advertisement Designing, Media Planning for Advertisements, Creative Design of Advertisement, Advertising Text-writing, Advertisement Photography, Techniques in Photographic Design, Photo Editing, and Special Topics on Advertisement.

Publishing

Foundation courses:
Introduction to Journalism, Introduction to Communication, History of Chinese Journalism and Communication, History of World Journalism and Communication, Ethics and Regulations in Journalism and Publishing, and Media Management.

Specialized courses:
Introduction to Publishing, Planning and Editing of Publications, Editing and Production of Audio Outputs, Management of Publishing House, Copyright Trade, Commentary on Publications, Readership Studies , Design and Review of Publication Format, and Introduction to World Publishing.

In addition, there are a range of elective courses offered by other teaching and research sections of the School. Students are also encouraged (required for Advertising majors) to take elective courses offered by School of Business and School of Economics of the University.